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The Anatomy of Humbug: How to Think Differently About Advertising by Paul Feldwick (Hardcover, 2015)
Prezzo:
GBP 16,01
CircaEUR 18,92
+ GBP 4,17 di spese di spedizione
Restituzioni:
Restituzioni entro 30 giorni. L'acquirente paga le spese di spedizione per la restituzione dell'oggetto.
Condizione:
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the.
