The Russell Hobbs brand was founded in 1952 by Bill Russell and Peter Hobbs and has become the premier brand name in the kitchen. From the introduction of the world's first automatic kettle in 1955, Russell Hobbs, have led the way in terms of style, quality and innovation. The first microchip kettle, the introduction of the revolutionary OPTEC DISC flat element to kettles and the TOASTEC System in Toasters, are some of the major technological advancements, which have made Russell Hobbs the brand it is today.