The premise of Raze's Hell turns the tables on conventional console gamer wisdom, by presenting an ugly, monstrous hero who finds his homeland afflicted by an onslaught of cheery, fuzz-covered, large-eyed, hyper-cute minions of doom. Under the influence of their mistress, Princess Twisted, the unbearably adorable "Kewletts" have invaded Raze's world for the purpose of converting it into their own, disgustingly saccharine utopia.
Of course, the Kewletts' vision of a perfect world equates to a true hell for Raze and his fellow natives, so he sets about exterminating the infestation of cloyingly cuddly intruders. This is accomplished through third-person 3D gameplay that has the hero destroying his narcissistic nemeses through a number of satisfyingly violent means, from bare-handed melee attacks to weird, organically based ranged weapons.
The darkly comic adventure takes place through 20 missions, which lead Raze all across his world and eventually to the very source of the mysterious Kewlett incursion. In addition to the single-player campaign, Raze's Hell is also designed to support online deathmatches and an offline co-op mode.