Table of Content
Contents Note: Each chapter contains a Summary, Questions for Review & Discussion, Questions for Critical Thinking, Experience This, What Would You Do?, Chapter Closing Case, and Test Prep. I. The Challenge 1. Small Business: An Overview What Is Small Business? Small Businesses in the U.S. Economy Work Force Diversity and Small Business Ownership The Expanding Marketplace: Small Business Opportunities Secrets of Small Business Success Understanding the Risks of Small Business Ownership 2. Small Business Management, Entrepreneurship, and Ownership The Entrepreneur-Manager Relationship A Model of the Startup Process Your Decision for Self-Employment Forms of Business Organization II. Planning in Small Business 3. Social Responsibility, Ethics, and Strategic Planning The Relationship Between Social Responsibility, Ethics, and Strategic Planning Social Responsibilities of Small Business Ethics and Business Strategy Strategic Planning Establishing a Business Culture 4. The Business Plan Every Business Needs a Plan Business Plan Contents Review Process III. Early Decisions 5. Franchising About Franchising Franchising Systems Why Open a Franchise? Selecting a Franchise International Franchising 6. Taking Over an Existing Business The Business Buyout Alternative How Do You Find a Business for Sale? What Do You Look for in a Business? What Are You Buying? How Much Should You Pay? Buying Your Business Taking Over a Family Business 7. Starting a New Business About Startups Types of New Businesses Evaluating Potential Startups Getting Started IV. Financial and Legal Management 8. Accounting Records and Financial Statements Small Business Accounting How Important Are Financial Records? Small Business Accounting Basics Analyzing Financial Statements Managing Cash Flow 9. Small Business Finance Small Business Finance Initial Capital Requirements Basic Financial Vocabulary How Can You Find Capital? 10. The Legal Environment Small Business and the Law Bankruptcy Laws Contract Law for Small Businesses Laws to Protect Intellectual Property V. Marketing the Product or Service 11. Small Business Marketing: Strategy and Research Small Business Marketing Marketing Strategies for Small Businesses Market Research 12. Small Business Marketing: Product Using Your Marketing Mix Product: The Heart of the Marketing Mix Purchasing for Small Business Selecting Suppliers Managing Inventory Controlling Inventory 13. Small Business Marketing: Place Small Business Distribution Location for the Long Run State Selection City Selection Site Selection Location Types Layout and Design Lease, Buy, or Build? 14. Small Business Marketing: Price and Promotion The Economics of Pricing Breakeven Analysis Pricing Setting Techniques Credit Policies Promotion VI. Managing Small Business 15. International Small Business Preparing to Go International Establishing Business in Another Country Exporting Importing Financial Mechanisms for Going International The International Challenge 16. Professional Small Business Management Managing Small Business Small Business Growth Leadership in Action Total Quality Small Business Management Special Management Concerns 17. Human Resource Management Hiring the Right Employees The Job Analysis Process Employee Recruitment Selecting Employees Placing and Training Employees Compensating Employees When Problems Arise: Employee Discipline and Termination 18. Operations Management Elements of an Operating System Types of Operations Management What Is Productivity? What About Scheduling Operations? Quality-Centered Management How Do You Control Operations?
