Ebay Strategies : 10 Proven Methods to Maximize Your Ebay Business by Scot Wingo (2004, Trade Paperback)

Prentice Hall PTR

0321256166

9780321256164

30774449

Scot Wingo

Ebay Strategies : 10 Proven Methods to Maximize Your Ebay Business

Trade Paperback

English

2004

Textbook

336 Pages

6in

0.8in

9in

15.3 Oz

Hf5476.W56 2005

PREFACE xiii CHAPTER ONE: Why Build a Great eBay Business? 1Who This Book Is For 4 Get Big Fast 5 The eBay Economy 5 eBay Makes Inefficient Markets Efficient 12 But Not All Large eBay Businesses Are Great . . . 16 The Goal of This Book 20 How to Read This Book 21 Chapter 1 Summary 23 CHAPTER TWO: Building a Foundation for Your eBay Business 25eBay Listings Terminology 26 eBay Fees Refresher 27 Know Your eBay Business Critical Vital Signs 29 Strategy 1: Know Your Critical eBay Vitals! 37 Noncritical Vitals 42 A Tale of Two Documents 48 Chapter 2 Summary 53 CHAPTER THREE: Introducing the "Five P's": The Strategic eBay Framework 57The Five P's 59 How to Use the Five P's 61 Strategy 2: Set Your Strategic Goals 62 Chapter 3 Summary 66 CHAPTER FOUR: Product 69 The Product Life Cycle 70 Strategy 3: Understand and Leverage the eBay Sweet Spots 74 Product Seasons and Regionalization 78 Product Depth and Width 79 Product Mix 82 Product Classification 84 Sourcing Product 85 Case Study: GlacierBayDVD 91 Chapter 4 Summary 95 CHAPTER FIVE: Price 97 Strategy 4: Understand The eBay Price/Velocity Curve 98 Caution: Falling ASPs 102 $1NR: An Overused and Potentially Dangerous Strategy 111 Strategy 5: Use the Perception-of-Scarcity Strategy 115 Strategy 6: Use the Second-Chance-Offer Strategy 118 Price and Classifications 124 Case Study: DesignerAthletic 126 Chapter 5 Summary 132 CHAPTER SIX: Promotion 135Promotion and the Price/Velocity Curve 136 Strategy 7: Optimize Your eBay Search results 138 Browsing 167 Strategy 8: Build Your eBay Brand 170 Case Study: MobilePC 178 Chapter 6 Summary 181 CHAPTER SEVEN: Placement 183eBay Placement 184 Strategy 9: Explore Other Channels 190 Case Study: CrazyApe 205 Chapter 7 Summary 211 CHAPTER EIGHT: Performance 219 Strategy 10: Use an eBay Dashboard 220 More Dashboard Ideas 228 The Product Dashboard 229 The Price Dashboard 235 The Promotion Dashboard 238 The Placement Dashboard 242 Performance Conclusions 245 Case Study: JustDeals.com 246 Chapter 8 Summary 252 CHAPTER NINE: Putting the Five P's to Work 255Product 257 Price 260 Promotion 261 Placement 263 Performance 265 Conclusion 265 APPENDIX: THE TEN EBAY STRATEGIES 267 GLOSSARY 279INDEX 285

2005

Scholarly & Professional

Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)

2004-013328

658.87

22

Yes

Computers, Business & Economics