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Made to Stick : Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath (2007, Hardcover)

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NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Product Identifiers

Publisher
Random House Publishing Group
ISBN-10
1400064287
ISBN-13
9781400064281
eBay Product ID (ePID)
54359942

Product Key Features

Book Title
Made to Stick : Why Some Ideas Survive and Others Die
Author
Dan Heath, Chip Heath
Format
Hardcover
Language
English
Topic
Business Communication / General, Communication Studies, Personal Success, Epistemology, Social Psychology, Motivational & Inspirational
Publication Year
2007
Genre
Self-Help, Psychology, Business & Economics, Language Arts & Disciplines, Philosophy
Number of Pages
336 Pages

Dimensions

Item Length
8.6in
Item Height
1.2in
Item Width
5.7in
Item Weight
15.6 Oz

Additional Product Features

Lc Classification Number
Hm1033.H43 2007
Reviews
" Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity." --The Christian Science Monitor "Utterly compelling." --Los Angeles Times "Surprising and provocative." --The New York Sun "Savvy." --People "Fun to read and solidly researched." -- Publishers Weekly (starred review)
Copyright Date
2007
Lccn
2006-046467
Dewey Decimal
302/.13
Intended Audience
Trade
Dewey Edition
22

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Made to Stick : Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath (2007, Hardcover)

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Informazioni su questo prodotto

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