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AL MOMENTO ESAURITO
Small Business Management : Launching and Growing Entrepreneurial Ventures by J. William Petty, Justin G. Longenecker, Leslie E. Palich and Frank Hoy (2019, Trade Paperback, Revised edition)
Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0357039416
ISBN-13
9780357039410
eBay Product ID (ePID)
26038303028
Product Key Features
Number of Pages
736 Pages
Language
English
Publication Name
Small Business Management : Launching and Growing Entrepreneurial Ventures
Publication Year
2019
Subject
Entrepreneurship, Management, Small Business
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
Leslie E. Palich, J. William Petty, Frank Hoy, Justin G. Longenecker
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
53.6 Oz
Item Length
11.2 in
Item Width
8.7 in
Additional Product Features
Edition Number
19
Intended Audience
College Audience
LCCN
2018-966613
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.02/2
Edition Description
Revised Edition
Lc Classification Number
Hd62.7.L6 2020
Table of Content
1. The Entrepreneurial Life.2. Integrity, Ethics and, Social Entrepreneurship.3. Starting a Small Business.4. Franchising and Buyouts.5. The Family Business.6. The Business Plan: Visualizing the Dream.7. The Marketing Plan.8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.9. The Location Plan.10. Understanding a Firm's Financial Statements.11. Forecasting Financial Requirements.12. A Firm's Sources of Financing.13. Planning for the Harvest.14. Building Customer Relationships.15. Product and Supply Chain Management.16. Pricing and Credit Decisions.17. Promotional Planning.18. Global Opportunities for Small Business.19. Professional Management and the Small Business.20. Managing Human Resources.21. Managing Operations.22. Managing the Firm's Assets.23. Managing Risk in the Small Business.