Reviews
"Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."-- Forbes.com "Seth Godin alters the way people think about marketing, change, and work."-- Selling Power "I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction--and avoid extinction."--Tom Kelley, author of The Art of Innovation "Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas."-- Miami Herald "Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."--Randall Rothenberg, columnist for Advertising Age "Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin."--Jay Levinson, author of Guerilla Marketing
