One of television's longest running game shows makes its first appearance on Wii with Ubisoft's The Price Is Right. Shopping savvy players can participate in the following 16 activities, each viewed from a first-person perspective: "Cliffhangers," "Punch-A-Bunch," "Plinko," "Flip Flop," "Hole-in-One," "3 Strikes," "Shell Game," "Bonkers," "Race Game," "Range Game," "Freeze Frame," "Push Over," "It's in the Bag," "Master Key," "Money Game," and "Check Out." The game follows a similar format to the television show, with on-screen personas bidding on various consumer items to earn a shot at competing in a mini-game and spinning the big money wheel. Lucky winners will participate in the "Showcase Showdown," bidding on item collections to become the game's top prize earner. Up to four players can pit their proficiency in price pinpointing against one another.