A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies .
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470942304
ISBN-13
9780470942307
eBay Product ID (ePID)
99540710
Product Key Features
Book Title
Facebook Marketing All-In-One for Dummies
Author
Andrea Vahl, Phyllis Khare, Amy Porterfield
Format
Trade Paperback
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing
Publication Year
2011
Genre
Computers, Business & Economics
Number of Pages
672 Pages
Dimensions
Item Length
9.2in
Item Height
1.4in
Item Width
7.4in
Item Weight
33.7 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265
Copyright Date
2011
Dewey Decimal
658.872
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
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