This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Student friendly in design, the text contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. It is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Features: * Comprehensive coverage of the Internet and its impact on Business Research throughout the text. * This text takes an applied research approach, while providing thorough exploration of theoretical research issues, as well as real-world business research. * Thorough coverage of global research activities gives Business Research Methods an international perspective. * Statistical concepts are presented in a simple and straight-forward manner that allows students to more easily understand the complex issues of Business Research. New to this edition: * Placed early in the text, the topic of Information Technology and Knowledge Management sets the stage for discussion of the Internet and many new information technologies influencing Business Research. * Chapter Seven, Secondary Data in a Digital Age has been substantially revised to incorporate discussions of data mining and other new technologies that are changing the way researchers view secondary data investigations. * Topics such as cross-functional teams in research efforts are discussed several times. * Many new cases.
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780030258176
eBay Product ID (ePID)
88506171
Product Key Features
Author
William G. Zikmund
Publication Name
Business Research Methods
Format
Hardcover
Language
English
Subject
Management
Publication Year
1999
Type
Textbook
Number of Pages
784 Pages
Dimensions
Item Height
261mm
Item Width
210mm
Item Weight
1470g
Additional Product Features
Title_Author
William G. Zikmund
Country/Region of Manufacture
United States
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