Table of Content
Dedication vii Foreword xiii Introduction xix Part I The Platform 1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3 2 The YouTube Ecosystem 9 3 The YouTube AI: A Deep Learning Machine 21 4 The Algorithm Breakdown 27 Part II The Opportunity 5 Why Most YouTube Channels Fail to Succeed 41 6 Make Money Partnering with YouTube 57 7 Use Your Influence to Generate Big Money 75 8 The Real Power of Your Influence: Making a Difference 87 9 How Businesses Extend Their Reach and Drive Revenue 95 Part III The YouTube Formula 10 The Data-Driven, Human-Centered Formula 115 11 Identify Your Audience 127 12 Recon and Research 143 13 Content Is King 153 14 Feedback Is Queen 169 15 Title and Thumbnail: Success Starts with a Click 183 16 Engaging Viewers' Attention So They Watch More 211 17 Creating a YouTube Content Strategy 223 18 Building a Community around Your Content 251 19 Optimizing, Launching, and Promoting Your Video 269 20 Tweaking Your Content 283 21 Try, Fail, Analyze, Adjust: Your YouTube Success 295 Appendix: Free YouTube Formula Bonus Companion Course 301 About the Author 303 This Is Not Your Normal Acknowledgement 305 Index 307