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Selling the American Muscle Car: Marketing Detroit Iron in the 60s And 70s by Diego Rosenberg (2016, Hardcover)

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

Book Title
Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s
Author
Diego Rosenberg
Format
Hardcover
Language
English
Topic
Industries / Automobile Industry, Automotive / History, Automotive / General
Publication Year
2016
Illustrator
Yes
Genre
Transportation, Business & Economics
Number of Pages
192 Pages

Number of Volumes
1 Vol.
Lc Classification Number
Hd9710
Reviews
Diego Rosenberg has done a nice job of capturing the tenor of the times, and the wild, fast-changing marketing plans during the period., Regardless of your interests, as long as you're interested in muscle cars, this one is guaranteed to provide hours of entertainment.
Table of Content
Acknowledgments 6 Foreword by Bob Ashton, Managing Member, Muscle Car and Corvette Nationals 7 Chapter 1: Some History 8 Chapter 2: Pontiac Sets the Pace 21 Chapter 3: Chevy Out in Front 42 Chapter 4: Buick Enters the Field 61 Chapter 5: Olds Joins the Fray 71 Chapter 6: Ford Fights Back 87 Chapter 7: Mercury Takes Flight 111 Chapter 8: Plymouth Takes it to the Street 127 Chapter 9: Dodge Charges Ahead 149 Chapter 10: Studebaker's Last Stand 169 Chapter 11: AMC: Racing on a Budget 175 Index 190
Copyright Date
2016
Lccn
2015-033482
Dewey Decimal
381/.456292220973
Dewey Edition
23

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