Alcott is the main brand establishment, in 1990, it has seen rapid growth, establishing itself in less than 20 years in Italy and abroad as one of the main players in the fast fashion marketplace.
THE CONCEPT BEHIND THE BRAND.
Alcott's mission has always been "Best Fashion at the Best Price" to guarantee a good quality cool and fashionable product, with a good quality standard, at a very competitive price point.
Behind each store and each garment, there's much research: young, talented creative team, constantly working to develop and translate into garments all market trends, by taking inspiration from fashion, art, and social networks but mainly, from the clients that are the main inspiration for all of Alcott's collect
The Clients Making the Brand.
Millennials & Centennials: Young and dynamic, passionate about technology, music, and social networks, they are demanding, strongly communicative, and represent the Alcott targeted audience.