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Toy Monster: The Big, Bad World of Mattel di Jerry Oppenheimer: nuovo-
US $16,65
CircaEUR 14,96
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Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o danneggiate. Per maggiori dettagli, consulta l'inserzione del venditore.
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Oggetto che si trova a: Sparks, Nevada, Stati Uniti
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Numero oggetto eBay:403899500314
Specifiche dell'oggetto
- Condizione
- Publication Date
- 2010-02-02
- Pages
- 288
- ISBN
- 9780470548585
- Book Title
- Toy Monster : the Big, Bad World of Mattel
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 8.8 in
- Publication Year
- 2010
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Genre
- Technology & Engineering, Business & Economics, Crafts & Hobbies
- Topic
- Consumer Behavior, Industrial Health & Safety, General, Toymaking
- Item Weight
- 11.7 Oz
- Item Width
- 5.6 in
- Number of Pages
- 288 Pages
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470548584
ISBN-13
9780470548585
eBay Product ID (ePID)
77410399
Product Key Features
Book Title
Toy Monster : the Big, Bad World of Mattel
Number of Pages
288 Pages
Language
English
Publication Year
2010
Topic
Consumer Behavior, Industrial Health & Safety, General, Toymaking
Genre
Technology & Engineering, Business & Economics, Crafts & Hobbies
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
11.7 Oz
Item Length
8.8 in
Item Width
5.6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
338.7/688720973
Table Of Content
Part One: The Barbie War and the Handler-Ryan Era. Chapter 1: Barbie's Untold Heritage. Chapter 2: A Shocking Cover-up. Chapter 3: From Weapons of Mass Destruction to Barbie, and the Knocking Off of a German Doll. Chapter 4: Putting the "Matt" in Mattel, and How the Toymaker Became a Hotbed of Aggressive Hotheads. Chapter 5: Real-Life Barbie Dolls. Chapter 6: Horrific Scandal, Controversy and Indictments. Chapter 7: A Civil War and a Hollywood Romance. Chapter 8: A Bloody Tragic Ending. Part Two: A Drama Princess and the Barad Era. Chapter 9: "Miss Italian America". Chapter 10: From "He-Man" to Home Depot. Chapter 11: A Fearsome and Firing Diva and the Great Whistleblower Debacle. Chapter 12: The Princess Diana Fiasco, Praying for Success, and Demi Plays Barad. Chapter 13: Another Whistleblower in the Ranks, Toyland's Worst Acquisition and the End of a Reign. Part Three: Toy Terror, the Bratz Attack, and the Eckert Era. Chapter 14: The Processed Cheese Savior. Chapter 15: Barbie's Aging, Eckert's Making Excuses, and the Bratz Pack Is Booming. Chapter 16: Toy Terror 2007. Chapter 17: An Outrageous Apology. Chapter 18: "Like Something Out of The Exorcist ". Chapter 19: Keep It Out of the News! Chapter 20: Don't Diss Barbie, and the Toy Trial of the Century - Bratz vs. Barbie. Author's Notes on Sources. Selected Bibliography. Acknowledgments. Index.
Synopsis
"Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company." Publishers Weekly "Oppenheimer has found a great story." Newsweek "Jerry Oppenheimer, one of Americas great biographers, has expanded his vision in this book by probing and exposing the dark side of the multibillion-dollar, international toy industry. Thoroughly researched, beautifully written, Oppenheimers opus contains all the intrigue and drama of an epic novel. Barbie will never be the same! I can hardly wait for the film version." C. David Heymann, author of A Woman Named Jackie "Behind every great fortune is a great crime. So wrote Balzac, which gave The Godfather its opening epigram. But a great crime behind the sweet House of Barbie? Yikes! Terrors in toy land! The scandal. The skullduggery! This book is enough to scare Santa Claus." Kitty Kelley, author of The Family: The Real Story of the Bush Dynasty, An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money , an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games., An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattels toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.
LC Classification Number
HD9993.T72
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