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US $13,78
CircaEUR 12,38
Condizione:
Ottime condizioni
Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. Nessun danno evidente alla copertina, dotato di sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
Spedizione:
Gratis USPS Media MailTM.
Oggetto che si trova a: MD, Stati Uniti
Consegna:
Consegna prevista tra il ven 27 set e il mer 2 ott a 43230
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente.
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:394495011490
Specifiche dell'oggetto
- Condizione
- Title
- Real Luxury: How Luxury Brands Can Create Value for the Long Ter
- ISBN
- 9781137395566
- Subject Area
- Référence, Business & Economics
- Publication Name
- Real Luxury : How Luxury Brands Can Create Value for the Long Term
- Publisher
- Palgrave Macmillan The Limited
- Item Length
- 8.5 in
- Subject
- Consumer Guides, Marketing / General, Investments & Securities / Commodities / General, Industries / General, General, Management
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- VIII, 228 Pages
Informazioni su questo prodotto
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
1137395567
ISBN-13
9781137395566
eBay Product ID (ePID)
201711790
Product Key Features
Number of Pages
VIII, 228 Pages
Publication Name
Real Luxury : How Luxury Brands Can Create Value for the Long Term
Language
English
Publication Year
2014
Subject
Consumer Guides, Marketing / General, Investments & Securities / Commodities / General, Industries / General, General, Management
Type
Textbook
Subject Area
Référence, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
16 Oz
Item Length
8.5 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
23
Reviews
"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students." - Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com 'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an informed and balanced assessment of the industry's current condition and how it must prepare for the future.' - Soumitra Dutta, Dean, S.C. Johnson Graduate School of Management, Cornell University, New York
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
338.47
Table Of Content
Introduction 1. A Dilemma Across Time and Culture 2. The Strengths and Weaknesses of Luxury 3. The Environment for Luxury 4. Luxury and the Search for Meaning 5. Towards a Socially Valuable Business 6. Creating a Culture of Shared Value 7. Adapting the Business Model 8. The Outlook for Luxury
Synopsis
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry., Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry., Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands.
LC Classification Number
HF5410-5417.5
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
WRAP Ltd
Mubin Ahmed
2 Lester Way
Wallingford
OX10 9TA
United Kingdom
Numero Partita IVA:
- GB 724498118
Numero registro delle imprese:
- 03800600
Certifico che tutte le mie attività di vendita saranno conformi alle leggi e ai regolamenti dell'Unione Europea.
Numero di registrazione dell'impresa:
- 03800600
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- _***d (6)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoEl artículo correspondía al de la descripción. Llegó quizá en un bolsa con poca protección por lo que el libro llegó con daños en la cubierta. Hablé con el vendedor y me ofreció muy amablemente un reembolso. Muy contento con el vendedor.
- l***c (29)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoItem in condition described. The shipment tracking was completely opaque and shipping was slow. The seller used a third-party shipping solution provider that gave a USPS tracking number, but, USPS had no real tracking info. I was not able to see any delivery estimate until the day before it arrived. When the delivery date estimate finally materialized, it was off by two days, saying arrival would be on e.g. the 5th when it actually arrived on the 3rd.
- e***z (2818)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificato100% - Fully Refunded as books was not in “very good” condition (the binding was falling apart) I contacted them and they replied within 10 mins, apologize & refunded me the full amount (including postage.) They said I could either keep the book or donate it to an op-shop etc. Even tho the book wasnt in the best condition their communication and hassle-free refund for not as described items was outstanding hence the positive feedback. Fast post, excellent communication - Thank you : )