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Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time by Howard Schultz (1999, Trade Paperback)

In Pour Your Heart Into It , former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" ( Fortune ).

Book Title
Pour Your Heart Into It : How Starbucks Built a Company One Cup at a Time
Edition
2
Author
Howard Schultz
Format
Trade Paperback
Language
English
Topic
Culinary, Industries / Hospitality, Travel & Tourism, Workplace Culture, Corporate & Business History, Business
Publication Year
1999
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Number of Pages
351 Pages

Intended Audience
Trade
Grade from
Eighth Grade
Grade to
College Graduate Student
Reviews
"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."-- Business Times
Copyright Date
1998
Lccn
97-196489
Dewey Decimal
647.45/73/092 B
Dewey Edition
21

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