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Metodi di ricerca nella gestione del lusso, Paperback di Parnwell, Michael J. G.;...-

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Condizione: Come Nuovo: Libro che sembra nuovo anche se è già stato letto. La copertina non presenta segni di ... Come Nuovo: Libro che sembra nuovo anche se è già stato letto. La copertina non presenta segni di usura visibili ed è inclusa la sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore. Vedi tutte le definizioni delle condizioniviene aperta una nuova finestra o scheda

Book Title: Research Methods in Luxury Management

ISBN: 9781032281100

Subject Area: Business & Economics

Publication Name: Research Methods in Luxury Management

Publisher: Routledge

Item Length: 9.7 in

Subject: Industries / Fashion & Textile Industry, Economics / General, Research & Development, Marketing / Research

Publication Year: 2023

Series: Mastering Luxury Management Ser.

Type: Textbook

Format: Trade Paperback

Language: English

Author: Kelly MENG, Michael J. G. Parnwell

Item Width: 6.9 in

Number of Pages: 214 Pages

Informazioni su questo prodotto

Product Identifiers

Publisher

Routledge

ISBN-10

1032281103

ISBN-13

9781032281100

eBay Product ID (ePID)

14059005868

Product Key Features

Number of Pages

214 Pages

Publication Name

Research Methods in Luxury Management

Language

English

Publication Year

2023

Subject

Industries / Fashion & Textile Industry, Economics / General, Research & Development, Marketing / Research

Type

Textbook

Subject Area

Business & Economics

Author

Kelly MENG, Michael J. G. Parnwell

Series

Mastering Luxury Management Ser.

Format

Trade Paperback

Dimensions

Item Length

9.7 in

Item Width

6.9 in

Additional Product Features

Intended Audience

College Audience

LCCN

2022-057606

Dewey Edition

Illustrated

Yes

Dewey Decimal

658.8

Table Of Content

1. Research Methods in Luxury Management: Introduction and Overview 2. The Field of Luxury Research 3. Identifying a Luxury Management Research Topic 4. Luxury Research Approach and Research Design 5. Sources of Data for Luxury Research 6. Methods for Luxury Research 7. Analysing Luxury Research Data 8. Writing Up and Presenting Luxury Research Findings 9. Applying Research Findings to the Field of Luxury Management 10. Review and Learning Resources

Synopsis

This is one of the first textbooks to explore the research process within the specific context of luxury brand management., This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning. Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry., * First book that considers research methods within the luxury context. * Each aspect is supported by real-life case studies and examples from international luxury brands. * Pedagogy to aid learning is integrated throughout, including review challenges and problem-solving exercises. * Supplemented by online resources, including chapter-by-chapter PowerPoint slides.

LC Classification Number

HD9999.L852P37 2023

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21045-1956 Columbia, MD

United States

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