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Marketing Your Consulting and Professional Services,Richa
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Numero oggetto eBay:385392182984
Specifiche dell'oggetto
- Condizione
- Book Title
- Marketing Your Consulting and Professional Services,Richard A. C
- ISBN
- 9780471133926
- EAN
- 9780471133926
- Publication Year
- 1997
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Your Consulting and Professional Services
- Item Height
- 236 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Consultation, Marketing, Business
- Item Weight
- 580 g
- Item Width
- 164 mm
- Number of Pages
- 288 Pages
Informazioni su questo prodotto
Product Information
While finding and keeping a core group of clients remains the breadand butter of any consultant's business, doing so is far fromsimple in a field that's becoming increasingly crowded andcompetitive. Today, as the result of drastic shifts in thelandscape--information technology, virtual organizations,telecommuting--targeting and attracting clients is a greaterchallenge than ever. To help you meet that challenge head on,Marketing Your Consulting and Professional Services, the bible forconsultants and professionals worldwide, has been thoroughlyrevised and expanded. This brand new Third Edition gives you thetools and the know-how to survive and thrive in today's toughmarket. Beginning with a comprehensive overview, this updated resourcekeeps you abreast of current trends and issues. In addition, you'llfind complete coverage of Dick Connor's innovative--and highlyeffective--Client-Centered Marketing (CCM) approach, a practical deliverables-driven system for penetrating specific markets. Thiseasy-to-follow, six-part process helps you achieve a myriad ofessential marketing objectives: from expanding services for currentclients and capitalizing on the potential within your business togenerating profitable growth and managing your image with clientsand targets. With a wealth of new information that focuses on finding andqualifying new clients--what every consultant worries aboutmost--this new edition of Marketing Your Consulting andProfessional Services, Third Edition provides essential informationon: * Analyzing your current business or practice--evaluating clients,assessing existing prospects, preparing a strategic profile * Becoming client smart --determining how the niche industry isorganized, identifying requirements for success, determining itsneeds * Building market awareness--maintaining positive name recognition,establishing your firm's intended image * Prospecting--acquiring new, high-potential clients, preparing awinning proposal, selling the value-adding solution * Ensuring client satisfaction--handling service and relationshipbreakdowns with a practical recovery action sequence Complete with helpful worksheets and checklists, as well as precisedefinitions of terminology and an annotated bibliography, MarketingYour Consulting and Professional Services, Third Edition is a mustfor today's fiercely competitive, highly demandingmarketplace. Praise for the previous edition of Marketing Your Consulting andProfessional Services Loaded with examples, useful forms, and informative exhibits,Marketing Your Consulting and Professional Services is anextraordinary how-to manual that provides vital step-by-stepinstruction and advice on how to maximize profitability andsuccess. . . . Marketing is a how-to you shouldn't do without. --Managers Magazine This is definitely a 'MUST READ' book for entrepreneurs andbusiness professionals of all types. The attention to detailprovides practical insights on the critical keys to marketingsuccess. -- Dr. Peter Johnson, Corporate MarketingStrategist As today's business environment becomes increasingly competitive,consulting professionals look for fresh approaches and innovativeideas to 'cut through the clutter' and increase their share ofbusiness. Marketing Your Consulting and Professional Servicesprovides highly useful information for every professionalconsultant. It's an essential purchase. -- Jonathan D. Blum,Managing Director -- Ogilvy & Mather Public Relations,Singapore Marketing Your Consulting and Professional Services is excellent.It contains down-to-earth, indispensable tips for marketingconsulting services. Vital reading for both beginners and seasonedconsultants--worldwide. I wish I had had this daily guide during myrough start. -- Dr. Oskar Pack, Management Consultant and SalesTrainer -- Euskirchen, Germany
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471133926
eBay Product ID (ePID)
89630324
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Marketing Your Consulting and Professional Services
Publication Year
1997
Subject
Consultation, Marketing, Business
Type
Textbook
Format
Hardcover
Dimensions
Item Height
236 mm
Item Weight
580 g
Item Width
164 mm
Additional Product Features
Country/Region of Manufacture
United States
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Numero Partita IVA:
- GB 724 4981 18
Numero registro delle imprese:
- 03800600
Certifico che tutte le mie attività di vendita saranno conformi alle leggi e ai regolamenti dell'Unione Europea.
Numero di registrazione dell'impresa:
- 03800600
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