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Lean Branding: creare marchi dinamici per generare conversioni di Laura Busche (E-
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Oggetto che si trova a: Fairfield, Ohio, Stati Uniti
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Numero oggetto eBay:382841986286
Specifiche dell'oggetto
- Condizione
- ISBN-13
- 9781492054191
- Book Title
- Lean Branding
- ISBN
- 9781492054191
- Subject Area
- Référence, Business & Economics
- Publication Name
- Lean Branding : Creating Dynamic Brands to Generate Conversion
- Publisher
- O'reilly Media, Incorporated
- Item Length
- 9 in
- Subject
- Marketing / General, Consumer Guides, Development / Business Development, Strategic Planning
- Publication Year
- 2019
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 15.4 Oz
- Item Width
- 6.1 in
- Number of Pages
- 296 Pages
Informazioni su questo prodotto
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1492054194
ISBN-13
9781492054191
eBay Product ID (ePID)
5038615254
Product Key Features
Number of Pages
296 Pages
Language
English
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Subject
Marketing / General, Consumer Guides, Development / Business Development, Strategic Planning
Publication Year
2019
Type
Not Available
Subject Area
Référence, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
15.4 Oz
Item Length
9 in
Item Width
6.1 in
Additional Product Features
Dewey Edition
23
Dewey Decimal
658.827
Intended Audience
Scholarly & Professional
Synopsis
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
LC Classification Number
HF5415.1255
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- l***c (227)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoBook came packaged well to avoid damage, in great condition. Not sure if the seller delayed shipping or if usps didn’t update the shipping, which is highly likely. Still received and we are happy with our purchase. I had trouble looking up tracking due to the company they used but seller found usps tracking and sent that over quickly. Sellers communication was excellent. Would buy from again. Item as described.
- t***n (2901)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoI don't give negatives; However, description was not correct; No price guide was included in this book.As you will see in book pic shown; title states price guide included, no price guide inside. Communication poor, description, no communication price guide missing from this book. Shipping time was weeks before it was even shipped. Blamed the shipping on warehouse. You own & operate a business; your warehouse is not up to standards you change who you do business with. It's your responsibility.
- -***6 (133)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem arrived as described and adequately packaged. Ridiculously long shipping time. Seller posts incorrect tracking number and lists the item as shipped. Contacted seller for correct tracking, received a new tracking number with the warning that the number won’t be “live” until the item is shipped. Will you get your item? Yeah, probably. Count on it being delivered 2-3 weeks longer than expected.