This Cinemascope extravaganza is a awash in color, fabulous choreography, and a tremendous soundtrack, which includes "Lovely to Look At," "You're Devastating," "Yesterdays," "Opening Night," "Smoke Gets in Your Eyes," and several other hits. Comic genius Red Skelton stars as comedian Al Marsh, who has recently inherited half a dress shop from his aunt. Al needs the money to fund a Broadway production, so he convinces his pals Tony and Jerry to come along with him to sell his share in the salon. Arriving in Paris, the three men discover that the salon is in the red and hurtling toward bankruptcy. Marsh's partners turn out to be adorable sisters, and Tony comes up with a grand plan to save the salon--turn it into a singing and dancing fashion review. Like many of the products of the early 1950s, when Hollywood studios strove to differentiate film from the incipient television medium, the strengths of LOVELY TO LOOK AT lie in its garish color and the spectacle of song and dance.