Framework for Marketing Management by Philip. Kotler, Kevin Lane Keller and Marian Burk Wood (2011, Trade Paperback)

Prentice Hall PTR

0132539306

9780132539302

99515289

360 Pages

Framework for Marketing Management

English

2011

Marketing / General

Revised

Textbook

Philip. Kotler, Kevin Lane Keller, Marian Burk Wood

Business & Economics

Trade Paperback

0.5 in

17.3 Oz

9.1 in

7.4 in

5

College Audience

2010-049476

A

22

658.8

Revised edition

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

HF5415.13.K636 2012