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Ripple Effect: How Empowered Involvement Drives� Word o - Paperback NEW Oetting,
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CircaEUR 68,22
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Nuovo
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Oggetto che si trova a: PR9 8QH SOUTHPORT UK, Regno Unito
Consegna:
Varia
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Restituzioni entro 60 giorni. Le spese di spedizione del reso sono a carico dell'acquirente.
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Numero oggetto eBay:355183243992
Specifiche dell'oggetto
- Condizione
- Weight
- 262grams
- Subjects
- Business, Economics & Industry
- Pages
- 151
- Size
- 21 x 14.8 x 0.9 centimetres (0.2
- Topic
- Business
- Book Title
- Ripple Effect: How Empowered Involvement Drives� Word of Mouth (
- ISBN
- 9783834920096
- Publication Name
- Ripple Effect: How Empowered Involvement Drives Word of Mouth
- Publisher
- Springer Fachmedien Wiesbaden
- Subject
- Marketing
- Publication Year
- 2009
- Series
- Forschungsgruppe Konsum Und Verhalten
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 210 mm
- Item Weight
- 216 g
- Item Width
- 148 mm
- Number of Pages
- 151 Pages
Informazioni su questo prodotto
Product Information
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers - the most trusted source of product information - have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing's most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783834920096
eBay Product ID (ePID)
111669549
Product Key Features
Number of Pages
151 Pages
Language
English
Publication Name
Ripple Effect: How Empowered Involvement Drives Word of Mouth
Publication Year
2009
Subject
Marketing
Type
Textbook
Series
Forschungsgruppe Konsum Und Verhalten
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
216 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
krddf
Numero Partita IVA:
- GB 920245361
Numero registro delle imprese:
- 06386895
Certifico che tutte le mie attività di vendita saranno conformi alle leggi e ai regolamenti dell'Unione Europea.
Numero di registrazione dell'impresa:
- 06386895
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- e***g (3122)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAs usual with this seller, the book was exactly as described and very well packed. However, delivery times can vary significantly. This was one of 4 books ordered at the same time. Two arrived in about a week, but this one took almost 3 weeks. A reliable seller who answers questions promptly, but could improve on dispatch times.
- f***p (162)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe book arrived well packed get & I pristine condition at a good price. I would have liked it by 1st class post & I contacted this Seller via EBAY 'CONTACT' but got NO RESPONSE via either my email account or on ebay and certainly not in my Spam folder...SO what can you say I was inconvenienced a bit but got a positive outcome? I think they're reliable for transactions but something is remiss with electronic communication via EBAY or perhaps not tech savvy or disinterested or unwell etc..
- b***7 (34)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoMy order was relatively rare edition, so on the point of getting the book, the decent price, the description, and communication with the seller all excellent. I did find the long dispatch time quite mystifying, but it did come and I was delighted when it did. based upon my experience I would recommend the seller , but do take note of their dispatch timings.
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