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Bastoni e pietre: come si crea la reputazione del business digitale -
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Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. Nessun danno evidente alla copertina, dotato di sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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Numero oggetto eBay:334573455368
Specifiche dell'oggetto
- Condizione
- Title
- Sticks and Stones: How Digital Business Reputations Are Created
- ISBN
- 9780470457382
- Subject Area
- Language Arts & Disciplines, Business & Economics, Psychology
- Publication Name
- Sticks and Stones : How Digital Business Reputations Are Created over Time and Lost in a Click
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.2 in
- Subject
- Communication Studies, Sales & Selling / General, Interpersonal Relations
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 15.2 Oz
- Item Width
- 6.5 in
- Number of Pages
- 240 Pages
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470457384
ISBN-13
9780470457382
eBay Product ID (ePID)
71788515
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Sticks and Stones : How Digital Business Reputations Are Created over Time and Lost in a Click
Subject
Communication Studies, Sales & Selling / General, Interpersonal Relations
Publication Year
2009
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics, Psychology
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
15.2 Oz
Item Length
9.2 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-021655
Dewey Edition
22
Dewey Decimal
659.20285/4678
Synopsis
The new rules of online reputation building from PR guru Larry Weber In today's wired world, business reputations are built and destroyed online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever., "Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets." -- Michael E. Porter , Bishop William Lawrence University Professor, Harvard Business School " In Sticks and Stones , Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel." -- Ron Sargent , Chairman and CEO, Staples, Inc. "Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones , he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer." -- Paul Gillin , author, The New Influencers and Secrets of Social Media Marketing "In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage." -- Deborah Wince-Smith , President, Council on Competitiveness, "Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets." Michael E. Porter , Bishop William Lawrence University Professor, Harvard Business School " In Sticks and Stones , Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel." Ron Sargent , Chairman and CEO, Staples, Inc. "Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones , he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer." Paul Gillin , author, The New Influencers and Secrets of Social Media Marketing "In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage." Deborah Wince-Smith , President, Council on Competitiveness, "Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets." - Michael E. Porter , Bishop William Lawrence University Professor, Harvard Business School " In Sticks and Stones , Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel." - Ron Sargent , Chairman and CEO, Staples, Inc. "Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones , he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer." - Paul Gillin , author, The New Influencers and Secrets of Social Media Marketing "In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage." - Deborah Wince-Smith , President, Council on Competitiveness
LC Classification Number
HD59
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Informazioni sul venditore professionale
WRAP Ltd
Mubin Ahmed
2 Lester Way
Wallingford
OX10 9TA
United Kingdom
Numero Partita IVA:
- GB 724498118
Numero registro delle imprese:
- 03800600
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Numero di registrazione dell'impresa:
- 03800600
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