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Marketing and Modernity - 9781859739914
GBP 96,52
CircaEUR 115,54
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Nuovo
Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o danneggiate. Per maggiori dettagli, consulta l'inserzione del venditore.
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Oggetto che si trova a: Aldershot, Regno Unito
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Numero oggetto eBay:314651544461
Specifiche dell'oggetto
- Condizione
- Book Title
- Marketing and Modernity
- ISBN
- 9781859739914
- Publication Year
- 1997
- Series
- Explorations in Anthropology
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing and Modernity: an Ethnography of Marketing Practice
- Item Height
- 216 mm
- Publisher
- Bloomsbury Publishing
- Subject
- Engineering & Technology, Marketing
- Item Width
- 138 mm
- Number of Pages
- 256 Pages
Informazioni su questo prodotto
Product Information
What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a folk-pizza ?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of everyday-life in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as the market , product , brand and consumer .Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-13
9781859739914
eBay Product ID (ePID)
89005945
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Marketing and Modernity: an Ethnography of Marketing Practice
Publication Year
1997
Subject
Engineering & Technology, Marketing
Type
Textbook
Series
Explorations in Anthropology
Format
Hardcover
Dimensions
Item Height
216 mm
Item Width
138 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Numero Partita IVA:
- GB 976952259
Numero registro delle imprese:
- 06687355
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Numero di registrazione dell'impresa:
- 06687355
Registrato come venditore professionale
Feedback del venditore (531.758)
- -***o (130)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoExcellent, as always with books-etc. Exactly as described, good packaging in sturdy cardboard, which is very important to me. I don't like flimsy paper/polythene envelopes. Perfect condition book at a great price. It usually takes about a week to receive an item, but with free postage so what?! There's a reason I keep coming back to them - they are a top seller. Thank you.
- o***n (2848)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAn excellent book at a great price. It was my first purchase from this seller and i was expecting a service similar to others on eBay. However it took a long time to be despatched and to reach me. The original order was placed on 6 June. It was not despatched until 11 June and finally it arrived 14 June. I may not use this seller in the future if i want an item in a few days but i cannot fault them on the quality of the item - as described - so ultimately i am happy and have learned a lesson,Shiva's Hologram - 9781803413341 (#355083215954)
- f***f (427)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoVery reasonable price for an impressive hardcover volume, in new condition, which is getting fairly scarce. Packaged very securely, posted quickly and arrived in perfect condition. Fast, friendly and helpful communication as well. (The first copy I ordered got 'lost' at the Global Shipping Centre - even with a tracking number. I was sent a full refund, without any questions - and used that to order this copy, which arrived without any hassles). All good!