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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules by Constantinos C. Markides (Hardcover, 2008)
Prezzo:
GBP 18,46
CircaEUR 21,93
+ 5,19 di spese di spedizione
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente.
Condizione:
Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules, Hardcover by Markides, Constantinos C., ISBN 0470276878, ISBN-13 9780470276877, Brand New, Free P&P in the UK Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
