Blending refined quality with a pinch of luxury, the Escada’s goods are frequently chosen by many top celebrities for various red carpet ceremonial occasions, as well as by numerous ordinary people who live in style. Founded in Munich in 1978 with a presentation of its first garment collection, Escada soon extended its product line. The company’s first fragrances for men and women were introduced in the 1990s followed by series of youthful fruity-floral scents.