Table of Content
Contents: Preface. Part I: Structure and Value: The Foundations of Media Economics. J. Owers, R. Carveth, A. Alexander, An Introduction to Media Economic Theory and Practice. D. Gomery, Who Owns the Media? R. Corn-Revere, Economics and Media Regulation. B. Bates, Valuation of Media Properties. G.W. Ozanich, M.O. Wirth, Media Mergers and Acquisitions: An Overview. J. Dimmick, Ecology, Economics, and Gratification Utilities. J.D. Tankel, W. Williams, Jr., Resource Interdependence: Radio Economics and the Shift from AM to FM. Part II: Industries and Practices. R.G. Picard, Economics of the Daily Newspaper Industry. A.N. Greco, Publishing Economics: Mergers and Acquisitions in the U.S. Publishing Industry: 1980-1989. B.R. Litman, The Changing Role of the Television Networks. H.H. Howard, S.L. Carroll, Economics of the Cable Industry. D. Gomery, The Contemporary American Movie Business. J.E. Fletcher, The Syndication Marketplace. R.H. Ducoffe, S.J. Smith, Mergers and Acquisitions Among Advertising Agencies. R. Carveth, J. Owers, A. Alexander, The Global Integration of the Media Industries. Appendices: Media Accounting Practices. Financial Management.
