Intended Audience
Trade
LCCN
2006-285874
Reviews
"A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America... highly readable and engrossing." - BusinessWeek "[A] comprehensive and highly readable...first rate corporate history." - The New York Times, "A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America... highly readable and engrossing."-- BusinessWeek "[A] comprehensive and highly readable...first rate corporate history."-- The New York Times, A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America... highly readable and engrossing. (BusinessWeek) History on a grand scale!... Sweeping, absorbing. (Robert Caro), A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America... highly readable and engrossing. ( BusinessWeek ) History on a grand scale!... Sweeping, absorbing. (Robert Caro), "A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America... highly readable and engrossing." -- BusinessWeek "[A] comprehensive and highly readable...first rate corporate history." -- The New York Times
Dewey Edition
22
Grade From
Twelfth Grade
Dewey Decimal
338.7/6292092 B
Grade To
UP
Table Of Content
Introduction Part One: The Farm Boy 1. Origins 2. Starting Up 3. Founding Ford 4. Growing Successes 5. Growing Pains 6. Model T Mania 7. Fordism 8. The $5 Day Part Two: The Forward March 9. Alone at the Top 10. Making an Impact 11. Challenging Every Foe 12. Withstanding the Downturn 13. The Rouge 14. Lincoln Motor 15. Ford Aviation Part Three: The Battle Joined 16. Good-bye, Model T; Hello, Model A 17. Model A and Trade Abroad 18. Coping with the Great Depression 19. Model Y: The Ford Americans Never Knew 20. For Better and For Worse in Dearborn 21. Mercury 22. Building Up to War 23. Willow Run and the B-24 Liberators Part Four: The Modern Corporation 24. Peaceful Revolution 25. Death in Dearborn 26. Human Engineering 27. Fifty Years Old and Still Growing Up 28. Grand Thunderbirds, Tough Trucks, and the Edsel Flop 29. A Whole New Business 30. Mustang Generation Part Five: The Turnaround Years 31. Jet Set 32. Trouble All Around 33. Financial Crisis 34. The Quality Crisis 35. Team Taurus 36. New Horses 37. Momentum Epilogue Acknowledgments Notes Selected Bibliography Index
Synopsis
In this monumental work, one of our finest historians reveals the riveting details of Ford Motor Company's epic achievements, from the outlandish success of the Model T and V-8 to the glory days of the Thunderbird, Mustang, and Taurus. Brilliant innovators, colorful businessmen, and clever eccentrics, as well as the three Ford factories themselves, all become characters in this gripping drama. Douglas Brinkley is a master at crafting compelling historical narratives, and this exemplary history of one of the preeminent American corporations is his finest achievement yet.
LC Classification Number
HD9710.U52
