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Informazioni su questo prodotto
Product Identifiers
PublisherRandom House Publishing Group
ISBN-100679421904
ISBN-139780679421900
eBay Product ID (ePID)693985
Product Key Features
Book TitleEmperors of Chocolate : inside the Secret World of Hershey and Mars
Number of Pages336 Pages
LanguageEnglish
Publication Year1998
TopicUnited States / 20th Century, Commerce, Industries / Food Industry, Business
IllustratorYes
GenreBiography & Autobiography, Business & Economics, History
AuthorJoël Glenn Brenner
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight24.7 Oz
Item Length9.5 in
Item Width6.6 in
Additional Product Features
Intended AudienceTrade
LCCN98-021610
TitleLeadingThe
ReviewsWho won't appreciate Joël Glenn Brenner's impressive behind-the-scenes look at the two giants of the American candy business, Hershey and Mars? Fast-moving, fascinating accounts of business are rare, and rarer still are those filled with sweet secrets, compelling characters, and corporate intrigue. The Emperors of Chocolate has it all." --G. Wayne Miller, author of Toy Wars
Dewey Edition21
Dewey Decimal338.7/664153/0973
SynopsisForrest Mars and Milton Hershey were visionaries who built vast kingdoms of candy through the force of their imagination and determination. In this eight-year investigation of the candy business, former Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for trade secrets and paranoid executives fight an all-out war for America's sweet tooth.Forrest Mars, the "Howard Hughes of candy", is one of the most private and innovative entrepreneurs in America, a brilliant autocrat who built one of the world's most unique companies.Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away, to fund what would become the wealthiest orphanage in history.What began as a fraternity of small family-owned businesses has grown into a multibillion-dollar cutthroat industry increasingly dominated by these two corporate leviathans. Brenner's investigation is authoritative, eye-opening, and written with a deep understanding of and feeling for her sub
LC Classification NumberHD9200.U54H473 1999
