AL MOMENTO ESAURITO
Informazioni su questo prodotto
Product Identifiers
PublisherOldcastle Books, The Limited
ISBN-101904915019
ISBN-139781904915010
eBay Product ID (ePID)44898684
Product Key Features
Book TitleConfessions of an Advertising Man
Number of Pages224 Pages
LanguageEnglish
TopicAdvertising & Promotion, Business, Corporate & Business History
Publication Year2004
IllustratorYes
GenreBiography & Autobiography, Business & Economics
AuthorDavid Ogilvy, Alan Parker
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight8.9 Oz
Item Length8 in
Item Width5 in
Additional Product Features
Intended AudienceTrade
Dewey Edition19
Dewey Decimal659.1
SynopsisDavid Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read., Confessions of an Advertising Man is the,distillation of all the successful Ogilvy,concepts, tactics and techniques that made this,book an international bestseller. Regarded as the,father of modern advertising, David Ogilvy created,some of the most memorable advertising campaigns,that set the standard for others to follow. Anyone,aspiring to be a good manager in any kind of,business should read this., Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
