Informazioni su questo prodotto

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100470848901

ISBN-139780470848906

eBay Product ID (ePID)2412879

Product Key Features

Number of Pages320 Pages

Publication NameCorporate Diplomacy : the Strategy for a Volatile, Fragmented Business Environment

LanguageEnglish

Publication Year2003

SubjectBusiness Communication / General, Decision-Making & Problem Solving, Strategic Planning

TypeTextbook

AuthorUlrich Steger

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height1 in

Item Weight23.1 Oz

Item Length9.3 in

Item Width6.3 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2003-277485

Dewey Edition21

IllustratedYes

Dewey Decimal658.4056

Table Of ContentAcknowledgments. Foreword by Antony Burgmans (Unilever). Preface. Introduction and Overview. The Tangled World - Trends and Countertrends. The Players in the Global Village. How Business Has Managed Non-Market Interactions up to the Present Day. Detecting and Preventing Trouble Ahead. Making Corporate Diplomacy Happen. Corporate Communication. "Suits" amd "Sandals": Balancing Conflict and Co-operation. Learning from Three Reference Examples. Appendix I - Business Case vs. Business Ethics. Appendix II - Relevant IMD Case Studies. Further Reading. Index.

SynopsisBased on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book., Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation., "Ulrich Steger's new book, Corporate Diplomacy , opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda." -- Jrgen Dormann, Chairman of the Supervisory Board of Aventis SA "This book is a timely reminder that we are all sitting in the same boat, whether we represent business, NGOs or government: we all carry a joint, yet differentiated responsibility for the fate of future generations. For me it is also a stark manifestation of the fact that diplomacy simply understood as defence strategy, or a tactic to camouflage discord, is not sustainable. Corporate diplomacy hinges on the social and environmental responsibility and the credibility of a company, as much as it is about explaining and positioning its business case." -- Dr Claude Martin, Director General, WWF International "Ulrich Steger deals with the challenges of how to communicate efficiently with public networks, whether they are governments, unions, NGOs, the press or the general public, both in normal times and in times of corporate crises. The IMD background of Ulrich Steger guarantees that we are not exposed to theory but to well researched and structured practice." -- Hans-Dietrich Winkhaus, Chairman of the Supervisory Board of Deutsche Telekom, former CEO of Henkel "Whatever happens with globalization, corporate diplomacy will be a twenty-first century growth area, and Ulrich Steger is particularly well qualified to explore the emerging agenda and get under the skin of the new breed of corporate diplomats. But read this book well. Above all, understand the competing styles of diplomacy - from Nice Guy through to Stealth Bomber - before you take the plunge." -- John Elkington, Co-founder and Chairman of SustainAbility "Rather than traversing the familiar ground of corporate social responsibility, Corporate Diplomacy charts a new course, more appropriate to the turbulent and uncertain waters that lie ahead. With the anti-globalization wave on the rise, and its associated swarm of internet-savvy NGOs, organized criminals, and global terrorists, managing stakeholders will no longer be sufficient. More important will be the development of a corporate early warning system that seeks out weak signals, engages extreme views, and engenders open-mindedness. In this book, Steger has provided both the strategic logic and the tools to chart this course." -- Professor Stuart Hart, Director, Center for Sustainable Enterprise, Kenan-Flagler Business School, University of North Carolina " Corporate Diplomacy deals with a topic that has become highly relevant for corporations: how companies should best address a public policy agenda which increasingly includes sustainability issues outside the traditional role of business to create wealth and jobs. The book offers valuable insights and advice to corporate management on how to fulfil this new diplomatic role." -- Bjorn Stigson, President, World Business Council for Sustainable Development (WBCSD), "Corporate Diplomacy" erläutert die strategischen Entscheidungen, die Unternehmen treffen müssen, damit sie ihrem Geschäftsprogramm entsprechen und ihren Interessengruppen gegenüber glaubhaft bleiben. Voraussetzung hierzu sind die notwendige interne organisatorische Entwicklung, die Kommunikations- und Berichterstattungsanforderungen sowie genaue Kriterien, die anzeigen, wann eine Zusammenarbeit und wann eine Konfrontation mit den Interessengruppen angeraten ist. Jedes Kapitel enthält einzelne "Mini Cases", die die Kernbotschaft anhand ausgesuchter Beispiele aus der Praxis anschaulich erläutern. Das Buch berücksichtigt jeweils das Umfeld, in dem ein Unternehmen operiert und zeichnet sich durch zwei Besonderheiten aus: Es basiert auf umfassenden empirischen Studien und betrachtet das Thema ausschlie lich aus Managementsicht. Mit zahlreichen praktischen Tools und Beispielen, die detailliert belegen, wie man seine Unternehmensstrategie in wechselhaften Zeiten diplomatisch geschickt und vorteilhaft umsetzt. In "Corporate Diplomacy" geht es NICHT um Krisenmanagement, sondern um die Krisenvermeidung. Der Band basiert auf einer unabhängigen und unparteischen Sichtweise. Autor Ulrich Steger verfügt über umfangreiche Unternehmenserfahrung und genie t als Akademiker einen ausgezeichneten Ruf. Gegenwärtig lehrt er an der IMD Business School, einem renommierten Institut für innovative Ideen.

LC Classification NumberHD49.S74 2003