Foto 1 di 4

MISBEHAVING By Richard H. Thaler (Paperback / softback) (9780241951224) - Foto 2 di 4

MISBEHAVING By Richard H. Thaler (Paperback / softback) (9780241951224) - Foto 3 di 4

MISBEHAVING By Richard H. Thaler (Paperback / softback) (9780241951224) - Foto 4 di 4

Misbehaving: The Making of Behavioural Economics by Richard H. Thaler (Paperback, 2016)

bookwanderers (1221)

97,4% di feedback positivi

Prezzo:

GBP 14,70

CircaEUR 17,21

+ 9,34 di spese di spedizione

Consegna prevista mar 8 lug - ven 11 lug

Restituzioni:

Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..

Condizione:

Nuovo

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons.

Informazioni su questo prodotto

Product Information

The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions Why are we more likely to forgo the opportunity to sell a e100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.