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B2B Technology Marketing by Hugh Taylor (2013, Trade Paperback)

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Informazioni su questo prodotto

Product Identifiers

PublisherTaylor Market Intelligence, Inc.

ISBN-100615862942

ISBN-139780615862941

eBay Product ID (ePID)170167123

Product Key Features

Book TitleB2b Technology Marketing

Number of Pages206 Pages

LanguageEnglish

TopicMarketing / General, Marketing / Industrial, E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year2013

GenreBusiness & Economics

AuthorHugh Taylor

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight13.2 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

SynopsisMarketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing, Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technologymarketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including:* Lead generation* Filling the sales pipeline* Strategic messaging* Supporting the sales team* Communications and public relations* Creating customer preference* Product marketing