Lifestyle Brands: A Guide to Aspirational Marketing by A. Marazza, S. Saviolo (Hardcover, 2012)

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Product Identifiers

PublisherPalgrave Macmillan
ISBN-139781137285928
eBay Product ID (ePID)128839910

Product Key Features

Number of Pages141 Pages
LanguageEnglish
Publication NameLifestyle Brands: a Guide to Aspirational Marketing
Publication Year2012
SubjectMarketing, Business
TypeTextbook
AuthorA. Marazza, S. Saviolo
FormatHardcover

Dimensions

Item Height235 mm
Item Weight3613 g
Item Width155 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorS. Saviolo, A. Marazza

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