Product Information
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.Product Identifiers
PublisherPalgrave Macmillan
ISBN-139781137285928
eBay Product ID (ePID)128839910
Product Key Features
Number of Pages141 Pages
LanguageEnglish
Publication NameLifestyle Brands: a Guide to Aspirational Marketing
Publication Year2012
SubjectMarketing, Business
TypeTextbook
AuthorA. Marazza, S. Saviolo
FormatHardcover
Dimensions
Item Height235 mm
Item Weight3613 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorS. Saviolo, A. Marazza