Foto 1 di 1
Galleria
Foto 1 di 1
Ne hai uno da vendere?
The Human Element: Overcoming the Resistance That Awaits New Ideas Hardback Book
US $23,03
CircaEUR 19,66
o Proposta d'acquisto
Condizione:
Nuovo
Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o danneggiate. Per maggiori dettagli, consulta l'inserzione del venditore.
- Compralo SubitoThe Human Element: Overcoming the Resistance That Awaits New Ideas Hardback Book
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Spedizione:
US $4,60 (circa EUR 3,93) USPS Media MailTM.
Oggetto che si trova a: Antelope, California, Stati Uniti
Consegna:
Consegna prevista tra il gio 11 set e il mer 17 set a 94104
Restituzioni:
Restituzioni non accettate.
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:405746436070
Specifiche dell'oggetto
- Condizione
- Brand
- Wiley
- Binding
- TC
- EAN
- 9781119765042
- ISBN
- 1119765048
- Manufacturer
- Wiley
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119765048
ISBN-13
9781119765042
eBay Product ID (ePID)
26050088915
Product Key Features
Book Title
Human Element : Overcoming the Resistance That Awaits New Ideas
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Entrepreneurship, General, Sales & Selling / General
Publication Year
2021
Genre
Business & Economics, Psychology
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16.8 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-028992
TitleLeading
The
Dewey Edition
23
Dewey Decimal
153.852
Table Of Content
Chapter 1: The Law of Attraction The battle between Friction and Fuel Chapter 2: Thinking in Fuel The reasons a Fuel-based mindset rules the world Chapter 3: Inertia Why we stick with what we know Chapter 4: Overcoming Inertia How to transform a novel idea into a familiar friend Chapter 5: Effort Why we follow the path of least resistance Chapter 6: Overcoming Effort How to build aerodynamic ideas Chapter 7: Emotion Why the best ideas produce the most anxiety Chapter 8: Overcoming Emotion How to quiet the fears that impede progress Chapter 9: Reactance Why we feel the impulse to resist change Chapter 10: Overcoming Reactance How to help your audience persuade themselves Chapter 11: Three Case Studies End Notes Acknowledgments?? About the Authors Index
Synopsis
Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation - the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected - despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
LC Classification Number
BF637.P4N67 2021
Descrizione dell'oggetto fatta dal venditore
Informazioni su questo venditore
Retail Therapy Direct To You
93,8% di Feedback positivi•739 oggetti venduti
Registrato come venditore privatoPertanto non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Scopri di piùScopri di più
Feedback sul venditore (179)
- a***2 (575)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoFast shipper. Item as describedCorazzi Shiny Steel Non Scratch Antibacterial Scouring Sponge 3 pack, New (N° 405034138200)
- 1***j (217)- Feedback lasciato dall'acquirente.Ultimo annoAcquisto verificatoAwesome seller, great price (+with free shipping!) & product packaged safely in secured box; perfect purchase! It's so freaking cute..I love it. Thank you! ♥️⭐⭐⭐⭐⭐The Original Makeup Eraser Daily Makeup Remover Cloth 5in x 4in Pink, New In Box (N° 405049031166)
- n***a (1203)- Feedback lasciato dall'acquirente.Più di un anno faAcquisto verificatoFANTASTIC seller, item as described, quick shipping and well packaged…would buy from again.NEW Voice Controlled Tabletop Light FREE SHIPPING (N° 405111718675)
Retail Therapy Direct To You
93,8% di Feedback positivi•739 oggetti venduti
Registrato come venditore privatoPertanto non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Scopri di piùScopri di più
Feedback sul venditore (179)
- a***2 (575)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoFast shipper. Item as describedCorazzi Shiny Steel Non Scratch Antibacterial Scouring Sponge 3 pack, New (N° 405034138200)
- 1***j (217)- Feedback lasciato dall'acquirente.Ultimo annoAcquisto verificatoAwesome seller, great price (+with free shipping!) & product packaged safely in secured box; perfect purchase! It's so freaking cute..I love it. Thank you! ♥️⭐⭐⭐⭐⭐The Original Makeup Eraser Daily Makeup Remover Cloth 5in x 4in Pink, New In Box (N° 405049031166)
- n***a (1203)- Feedback lasciato dall'acquirente.Più di un anno faAcquisto verificatoFANTASTIC seller, item as described, quick shipping and well packaged…would buy from again.NEW Voice Controlled Tabletop Light FREE SHIPPING (N° 405111718675)