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Investor Relations: The Art and Philosophy of Effective Corporate Communications
US $41,16
CircaEUR 35,03
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Oggetto che si trova a: Sparks, Nevada, Stati Uniti
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Consegna prevista tra il mar 29 lug e il lun 4 ago a 94104
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Numero oggetto eBay:403798474771
Specifiche dell'oggetto
- Condizione
- Publication Date
- 2008-12-17
- Pages
- 124
- ISBN
- 9780557028627
Informazioni su questo prodotto
Product Identifiers
Publisher
Lulu Press, Inc.
ISBN-10
0557028620
ISBN-13
9780557028627
eBay Product ID (ePID)
120721795
Product Key Features
Book Title
Investor Relations: the Art and Philosophy of Effective Corporate Communications
Number of Pages
122 Pages
Language
English
Publication Year
2008
Topic
Industrial Management, General, Business
Genre
Biography & Autobiography, Business & Economics
Format
Hardcover
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Synopsis
The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.
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