Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert

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Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
Publication Date
2020-11-16
Pages
344
ISBN
9781632217684

Informazioni su questo prodotto

Product Identifiers

Publisher
Salem Author Services
ISBN-10
1632217686
ISBN-13
9781632217684
eBay Product ID (ePID)
18050388902

Product Key Features

Book Title
Join or Die : Digital Advertising in the Age of Automation
Number of Pages
344 Pages
Language
English
Publication Year
2020
Topic
Business Mathematics
Genre
Business & Economics
Author
Patrick Gilbert
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
17.8 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Reviews
Annie Tao, Agency Account Strategist, Google I had the pleasure of working closely with Patrick throughout AdVenture's multi-year journey with automation, from initial experimentation to eventual mastery. With Join or Die, Patrick challenges the broader marketing community to think more strategically and creatively about harnessing this technology to solve real world marketing problems. Larry Kim, Founder, Mobile Monkey; Wordstream Join or Die is a wake up call to digital advertisers everywhere. Patrick's writing is overflowing with practical knowledge and a unique perspective. After reading Join or Die, you'll feel energized, confident, and motivated to implement these best-in-class automated strategies into your organization's marketing efforts. Brad Geddes, Co-Founder, Adalysis; Author, Advanced Google AdWords This book will help dispel some machine learning myths and make you reassess our own assumptions as to how you use data. If you're working in digital advertising and interested at all about automation and how to work with it, this is a wonderful read. Frederick Vallaeys, Cofounding CEO, Optmyzr If you don't have time to read 30+ business books and figure out what they mean for you as a digital marketer, you'll love this book. Not only will you learn about the future of the industry, you'll also find specific tips based on Patrick's many years as a successful PPC expert. David Rodnitzky, Founder, 3Q Digital Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice! Jim Sterne, Founder, Marketing Analytics Summit; Author, Artificial Intelligence for Marketing Patrick knows so much and writes so well that you will enjoy learning and look forward to meeting him someday. Isaac Rudansky, Founder, AdVenture Media Group Join or Die is a digital advertising masterclass. Gather round ... and listen closely to what Patrick has to say.
Synopsis
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die., Join or Die playbook for successfully managing Google Ads and Facebook Ad campaigns, leveraging best-in-class automated strategies. PPC Managers will learn the fundamentals of automation and machine learning, and how they are used in the modern Google Ads and Facebook Ads ecosystems. Readers will come away with practical tips for digita

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