Digital Business: Strategy, Management & Transformation by Annmarie Hanlon Paper

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Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
ISBN-13
9781529624229
Book Title
Digital Business
ISBN
9781529624229
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
SAGE Publications, The Limited
ISBN-10
1529624223
ISBN-13
9781529624229
eBay Product ID (ePID)
26063198030

Product Key Features

Number of Pages
312 Pages
Language
English
Publication Name
Digital Business : Strategy, Management and Transformation
Publication Year
2024
Subject
Commerce, General
Type
Textbook
Author
Annmarie Hanlon
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Weight
14.3 Oz
Item Length
9.7 in
Item Width
7.4 in

Additional Product Features

Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.054678
Table Of Content
PART1: DIGITAL BUSINESS ESSENTIALSChapter 1: The Digital Business EnvironmentChapter 2: The Digital WorkspaceChapter 3: E-commercePART 2: DIGITAL PLATFORMS AND TECHNOLOGIESChapter 4: Digital Platforms, Pricing and Payment ModelsChapter 5: AI, Big Data and Business IntelligenceChapter 6: Enabling and Emerging Digital TechnologiesPART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATIONChapter 7: Digital InnovationChapter 8: Digital DisruptionChapter 9: Digital TransformationPART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENTChapter 10: Digital Business StrategyChapter 11: Digital Customer Experience ManagementChapter 12: Digital Operations Management
Synopsis
This book covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalized, and technology-led business environment., This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment., Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are 'born digital', to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations' Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
LC Classification Number
HF5548.32.H3 2024

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