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Contagious: Why Things Catch On
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Oggetto che si trova a: Dallas, Texas, Stati Uniti
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Consegna prevista tra il mar 26 ago e il sab 30 ago a 94104
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Numero oggetto eBay:396937693740
Specifiche dell'oggetto
- Condizione
- Brand
- Simon & Schuster
- ISBN
- 9781451686586
- EAN
- 9781451686586
Informazioni su questo prodotto
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
1451686587
ISBN-13
9781451686586
eBay Product ID (ePID)
221666323
Product Key Features
Book Title
Contagious : Why Things Catch on
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, General, Advertising & Promotion
Publication Year
2016
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
7.2 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Reviews
Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives., Contagious contains arresting - and counterintuitive - facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns., An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics., [Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. . . . As a playbook for marketers, Contagious is a success., If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy., Contagious contains arresting -- and counterintuitive -- facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns., Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious , now we do, too., Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one., The book is just plain interesting. Berger's cases are not only topical and relevant, but his principles seem practical and are easily understood. . . . I have a strong feeling that this book will catch on., Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction-and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one.
Dewey Edition
23
Dewey Decimal
658.834
Synopsis
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious , Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on., The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum
LC Classification Number
HF5415.153.B463 2016
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