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Advances in Digital Marketing and eCommerce: Fifth International Conference, 202
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- Compralo SubitoAdvances in Digital Marketing and eCommerce: Fifth International Conference, 202
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Numero oggetto eBay:396913507897
Specifiche dell'oggetto
- Condizione
- ISBN-13
- 9783031621345
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783031621345
Informazioni su questo prodotto
Product Identifiers
Publisher
Springer
ISBN-10
3031621344
ISBN-13
9783031621345
eBay Product ID (ePID)
24067373950
Product Key Features
Book Title
Advances in Digital Marketing and Ecommerce : Fifth International Conference 2024
Number of Pages
IX, 318 Pages
Language
English
Topic
Management Information Systems, E-Commerce / Internet Marketing, Commerce, Information Management
Publication Year
2024
Illustrator
Yes
Genre
Computers, Business & Economics
Book Series
Springer Proceedings in Business and Economics Ser.
Format
Hardcover
Dimensions
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.872
Table Of Content
Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM.- The impact of 3D digital content on consumer satisfaction with brand experiences.- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
Synopsis
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
LC Classification Number
HF5415.1265
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- c***a (121)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- w***i (875)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
grandeagleretail
98,2% di Feedback positivi•2,8 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (1.055.677)
- c***a (121)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- w***i (875)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.