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Marketing: A Very Short Introduction (Very Short Introductions)
US $8,66
CircaEUR 7,43
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Buone condizioni
Libro che è già stato letto ma è in buone condizioni. Mostra piccolissimi danni alla copertina incluse alcune rigature, ma nessun foro o strappo. È possibile che la sovraccoperta per le copertine rigide non sia inclusa. La rilegatura presenta minimi segni di usura. La maggior parte delle pagine non è danneggiata e mostra una quantità minima di piegature o strappi, sottolineature di testo a matita, nessuna evidenziazione di testo né scritte ai margini. Non ci sono pagine mancanti. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
- Compralo SubitoMarketing: A Very Short Introduction (Very Short Introductions)
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Spedizione:
Gratis USPS Media MailTM.
Oggetto che si trova a: Racine, Wisconsin, Stati Uniti
Consegna:
Consegna prevista tra il lun 8 set e il sab 13 set a 94104
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:396911489898
Specifiche dell'oggetto
- Condizione
- Release Year
- 2021
- ISBN
- 9780198827337
Informazioni su questo prodotto
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198827334
ISBN-13
9780198827337
eBay Product ID (ePID)
20050027815
Product Key Features
Book Title
Marketing : a Very Short Introduction
Number of Pages
176 Pages
Language
English
Topic
Commerce, General
Publication Year
2021
Illustrator
Yes
Genre
Business & Economics
Book Series
Very Short Introductions Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
5.3 Oz
Item Length
6.9 in
Item Width
4.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2020-943420
Table Of Content
1. The nature of marketing2. Market research3. Marketing segmentation, targeting and positioning, and the role of branding4. Customer and buyer behaviour and the value proposition5. Marketing promotions (communications) and social media6. Price and managing channels7. Product, new product development and service marketing8. The changing nature of marketingFinal readingIndex
Synopsis
Very Short Introductions: Brilliant, Sharp, Inspiring. Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable., Very Short Introductions : Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable., This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market., Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
LC Classification Number
HF5415.L4 2021
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goodwillrs
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Feedback sul venditore (329.479)
- o***9 (308)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem took too long to get shipped. I had a tracking number 6 days before item was given to post office. Once the usps had the package it arrived quickly. Item was as described and was packed very well. Customer service was responsive. If I knew that seller took so long to ship I would not have bought item from them. Nowhere does it say on the sellers site that they take 5-7 days to ship. That is rediculous. Anyhow. The old tape deck i bought works. Once belts are replaced it should be good.
- o***e (850)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoExceptional experience, start to finish!!! Excellent communication, shipping care was above & beyond, the "pre-owned" described item's condition is MINT-- including all of the original tags and packaging! There is literally zero evidence these boots have ever actuallly been worn!! Cannot thank you enough for such a pleasant, rewarding transaction & such awesome value!! Many, many thanks & kindest regards!!IOB Hunter Womens Rain Boots Original Starcloud WFT2000RGT Tall Blue Size 6 (N° 167533766674)
- 2***o (80)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoOrdered cookbook late Sunday morning. Shipped early Monday morning. Arrived on time Wednesday late morning from within WI by USPS Bound Printed Matter in good condition shipped in a white exterior / gray interior plastic mailing envelope. Accurate description. Printed invoice included. Great value from a not-for-profit organization. Thanks!