AL MOMENTO ESAURITO
Informazioni su questo prodotto
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100070610479
ISBN-139780070610477
eBay Product ID (ePID)973582
Product Key Features
Book TitleMarketing to the Affluent
Number of Pages336 Pages
LanguageEnglish
TopicMarketing / General, Advertising & Promotion
Publication Year1997
IllustratorYes
GenreBusiness & Economics
AuthorThomas J. Stanley
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight15.4 Oz
Item Length8.7 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN88-002629
Dewey Edition21
Dewey Decimal658.8/04
Table Of ContentFrom theNew York Timesbestselling author ofThe Millionaire Next Door, the classic guide on how to market to the rich. Praise forMarketing to the Affluent: "Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."Ken Catanella, Senior Vice President, Shearson Lehman Hutton "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company "Marketing to the Affluentshould be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton
SynopsisFrom the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.
