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Product Identifiers

PublisherPolity Press

ISBN-100745660193

ISBN-139780745660196

eBay Product ID (ePID)111984969

Product Key Features

Number of Pages180 Pages

Publication NameYoutube : Online Video and Participatory Culture

LanguageEnglish

SubjectWeb / Social Media, Media Studies, Social Aspects / General, Web / User-Generated Content

Publication Year2018

TypeTextbook

Subject AreaComputers, Social Science

AuthorJoshua Green, Jean Burgess

SeriesDigital Media and Society Ser.

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight9.5 Oz

Item Length8.2 in

Item Width5.8 in

Additional Product Features

Edition Number2

Intended AudienceScholarly & Professional

LCCN2018-001623

Dewey Edition22

Reviews"A decade ago, Burgess and Green documented the co-creation by tech innovators, business and the public of an extraordinary platform for participatory culture. Now, they tell the equally fascinating story of how what happened next, in an account that combines rigorous research and rich insights into a hugely influential yet profoundly "unstable object of study." Sonia Livingstone, London School of Economics and Political Science "YouTube examines the participatory conditions that enable consumers of content to become producers, and in so doing, abandon rigid boundaries that have long divined how we understand media content. This book is about the future of media. Read this and forever leave your assumptions about what TV was and might have been behind." Zizi Papacharissi, University of Illinois at Chicago

Series Volume Number4

IllustratedYes

Dewey Decimal303.4833

Table Of ContentPreface to the Second Edition vi Acknowledgments x 1 How YouTube Matters 1 2 YouTube and the Media 24 3 YouTube's Popular Culture 59 4 The YouTube Community 94 5 YouTube's Cultural Politics 123 6 YouTube's Competing Futures 140 Notes 154 References 160 Index 182

SynopsisRevised and updated second edition of a highly successful book on YouTube and its contexts. This was the first book to take YouTube seriously as a media and cultural phenomenon., Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world's most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube's diverse communities of content creators, who developed the platform's most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition's forensic analysis of YouTube's early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube's dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.

LC Classification NumberHM851