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Public Relations Strategy (PR In Practice) by OLIVER, Sandra Paperback Book The

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Condizione
Ottime condizioni: Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. ...
Title
Public Relations Strategy (PR In Practice)
Book Title
Public Relations Strategy (PR In Practice)
ISBN
074945640X
EAN
9780749456405
Binding
Paperback / softback
Date of Publication
2009-11-03
Release Title
Public Relations Strategy (PR In Practice)
Artist
OLIVER, Sandra
Brand
N/A
Colour
N/A

Informazioni su questo prodotto

Product Information

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749456405
eBay Product ID (ePID)
87820295

Product Key Features

Publication Name
Public Relations Strategy
Subject
Marketing
Publication Year
2009
Series
Pr in Practice
Type
Textbook
Format
Paperback
Language
English
Author
Sandra M Oliver, Fcipr Phd
Number of Pages
208 Pages

Dimensions

Item Height
236 mm
Item Weight
325 g
Item Width
155 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Sandra M Oliver, Fcipr Phd

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