Foto 1 di 2
Galleria
Foto 1 di 2
Ne hai uno da vendere?
Branding: A Very Short Introduction (Very Short Introductions) by Jones, Robert
FREE US DELIVERY | ISBN: 0198749910 | Quality Books
US $11,41
CircaEUR 9,84
Condizione:
Ottime condizioni
Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. Nessun danno evidente alla copertina, dotato di sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
4 disponibili2 venduti
- Compralo SubitoBranding: A Very Short Introduction (Very Short Introductions) by Jones, Robert
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Spedizione:
Gratis USPS Ground Advantage®.
Oggetto che si trova a: Florida, Stati Uniti
Consegna:
Consegna prevista tra il mar 29 lug e il mar 5 ago a 94104
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:393420009089
Specifiche dell'oggetto
- Condizione
- ISBN
- 0198749910
- EAN
- 9780198749912
- Date of Publication
- 2017-06-22
- Release Title
- Branding: A Very Short Introduction (Very Short Introductions)
- Artist
- Jones, Robert
- Brand
- N/A
- Colour
- N/A
- Book Title
- Branding: A Very Short Introduction (Very Short Introductions)
Informazioni su questo prodotto
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198749910
ISBN-13
9780198749912
eBay Product ID (ePID)
229688298
Product Key Features
Number of Pages
160 Pages
Language
English
Publication Name
Branding : a Very Short Introduction
Subject
Marketing / General, Consumer Guides, General
Publication Year
2017
Type
Not Available
Subject Area
Reference, Business & Economics
Series
Very Short Introductions Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
5 Oz
Item Length
6.9 in
Item Width
4.4 in
Additional Product Features
LCCN
2016-962481
Reviews
"An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert." - Prof Leslie de Chernatony, Aston Business School, "An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert." - Prof Leslie de Chernatony, Aston Business School "An excellent introduction superbly written by a much respected expert." - Professor Leslie de Chernatony "Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice...a true master of branding." - Mary Jo Hatch, author of Organization: A Very Short Introduction and co-author of Taking Brand Initiative "The clearest and truest explanation of branding you're likely to encounter anywhere." - Marty Neumeier, author of The Brand Gap "Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must have introduction, - as well as food for thought for the advanced reader." - Tilde Heding, author, brandscaper, lecturer Copenhagen Business School
Illustrated
Yes
Intended Audience
Trade
Table Of Content
1. The branding of everything2. The complex thing called 'brand'3. Five versions of branding4. How branding works5. The big business of branding6. The art and science of branding7. The good and bad in branding8. The death and life of brandingReferencesFurther ReadingIndex
Synopsis
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable., Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be., Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape.In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word "brand", he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable., Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape.In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
LC Classification Number
HF5415.1255
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: GB 922696893
Informazioni su questo venditore
World of Books USA
86,3% di Feedback positivi•5,2 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (1.555.924)
Questo oggetto (1)
Tutti gli oggetti (1.555.924)
- n***n (618)- Feedback lasciato dall'acquirente.Più di un anno faAcquisto verificatoWell done.
- n***d (49)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (N° 306002146201)
- r***d (270)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 1***1 (468)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoItem arrived as described and was a fair value for price paid. It felt like it took forever to arrive, based on the listing info I wasn’t expecting this item to ship from outside of the US BUT based upon the shipping information it appears it had. So it took several weeks for this small, light item to arrive. Which seemed odd due to it being small and light and easy to package to ship, it was pretty annoying. When it did finally arrive it started to make more sense that it was shipped low priori
Vedi altro:
- Libri e riviste di narrativa Autore Robert Crais,
- Libri e riviste di narrativa Autore Robert Ludlum,
- Libri e riviste di narrativa Autore Robert Merle,
- Libri e riviste di narrativa di autore robert a. heinlein,
- Libri e riviste di narrativa Autore Robert Ludlum in italiano,
- Libri e riviste di narrativa Autore Robert Louis Stevenson,
- Libri e riviste di narrativa copertine rigide Autore Robert Ludlum
World of Books USA
86,3% di Feedback positivi•5,2 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (1.555.924)
Questo oggetto (1)
Tutti gli oggetti (1.555.924)
- n***n (618)- Feedback lasciato dall'acquirente.Più di un anno faAcquisto verificatoWell done.
- n***d (49)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (N° 306002146201)
- r***d (270)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 1***1 (468)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoItem arrived as described and was a fair value for price paid. It felt like it took forever to arrive, based on the listing info I wasn’t expecting this item to ship from outside of the US BUT based upon the shipping information it appears it had. So it took several weeks for this small, light item to arrive. Which seemed odd due to it being small and light and easy to package to ship, it was pretty annoying. When it did finally arrive it started to make more sense that it was shipped low priori