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Numero oggetto eBay:392065362422
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Specifiche dell'oggetto

Condizione
Ottime condizioni: Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. ...
Title
New Female Tribes
Book Title
New Female Tribes
ISBN
0753553007
EAN
9780753553008
Binding
Hardback
Date of Publication
2018-07-05
Release Title
New Female Tribes
Artist
Pashley, Rachel
Brand
N/A
Colour
N/A

Informazioni su questo prodotto

Product Information

How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading. Working with the results, Pashley defines four key 'female tribes- Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment). She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children. As women become more and more empowered, politically and economically, it is clear that their lot is changing across the globe. This book will prove essential reading to all those who seek to better understand women's dreams, ambitions and goals.

Product Identifiers

Publisher
Ebury Publishing
ISBN-13
9780753553008
eBay Product ID (ePID)
18046621676

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
New Female Tribes
Publication Year
2018
Subject
Zoology, Advertising
Type
Textbook
Author
Rachel Pashley
Format
Hardcover

Dimensions

Item Height
240 mm
Item Weight
484 g
Item Width
162 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Rachel Pashley

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Partita IVA: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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