Tipping Point : How Little Things Can Make a Big Difference by Malcolm Gladwell (2002, Trade Paperback)

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“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.”.

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Product Identifiers

PublisherLittle Brown & Company
ISBN-100316346624
ISBN-139780316346627
eBay Product ID (ePID)1851753

Product Key Features

Book TitleTipping Point : How Little Things Can Make a Big Difference
Number of Pages304 Pages
LanguageEnglish
TopicGeneral, Social Psychology, Statistics, Marketing / Research
Publication Year2002
FeaturesReprint
GenrePhilosophy, Social Science, Psychology, Business & Economics
AuthorMalcolm Gladwell
FormatTrade Paperback

Dimensions

Item Height1 in
Item Weight10.8 Oz
Item Length8.5 in
Item Width5.5 in

Additional Product Features

Intended AudienceTrade
LCCN99-047576
TitleLeadingThe
Dewey Edition22
Reviews"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."-- San Francisco Chronicle, "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."-- Michael Lewis, "As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."-- Aaron Gell , Time Out
Dewey Decimal302
Edition DescriptionReprint
SynopsisDiscover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas., Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis
LC Classification NumberHM1033.G53 2000

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