Foto 1 di 1
Galleria
Foto 1 di 1
Ne hai uno da vendere?
Marketing Management And Strategy, Paperback by Doyle, Peter; Stern, Philip, ...
US $114,97
CircaEUR 97,91
Condizione:
Nuovo
Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o danneggiate. Per maggiori dettagli, consulta l'inserzione del venditore.
3 disponibili
- Compralo SubitoMarketing Management And Strategy, Paperback by Doyle, Peter; Stern, Philip, ...
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Spedizione:
Gratis USPS Media MailTM.
Oggetto che si trova a: Jessup, Maryland, Stati Uniti
Consegna:
Consegna prevista tra il sab 9 ago e il lun 18 ago a 94104
Restituzioni:
Restituzioni entro 14 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:388681885295
Specifiche dell'oggetto
- Condizione
- Book Title
- Marketing Management And Strategy
- ISBN
- 9780273693987
Informazioni su questo prodotto
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0273693980
ISBN-13
9780273693987
eBay Product ID (ePID)
48648432
Product Key Features
Number of Pages
464 Pages
Publication Name
Marketing Management and Strategy
Language
English
Subject
Marketing / General, Strategic Planning
Publication Year
2006
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
37.5 Oz
Item Length
10.2 in
Item Width
7.7 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2005-052643
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
650.1
Table Of Content
Brief Contents 1. Management: objectives and tasks 2. The customer-led business 3. Segmentation, positioning and the marketing mix 4. Strategic market planning 5. Market dynamics and competitive strategy 6. Building successful brands 7. Innovation and new product development 8. Pricing policy: delivering value 9. Communications strategy 10. Managing personal selling 11. Managing marketing channels 12. Marketing in service businesses 13. Turnaround management 14. Marketing in the twenty-first century
Edition Description
Revised edition
Synopsis
"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses., Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
LC Classification Number
HF5415.D753 2006
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Informazioni su questo venditore
Great Book Prices Store
96,8% di Feedback positivi•1,4 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (385.535)
- c***m (417)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1488)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (N° 364594098367)
- c***t (921)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.Catland by Hughes, Kathryn, Like New Used, Free shipping in the US (N° 356798982438)
Vedi altro:
- Riviste di economia e management,
- Narrativa per bambini e ragazzi, sul marketing,
- Riviste di economia e management mensile,
- Libri e riviste per bambini e ragazzi, sul marketing,
- Riviste di economia e management in italiano,
- Riviste di economia e management in tedesco,
- Libri e riviste di narrativa di autore a. conan doyle,
- Riviste di economia e management mensile in italiano,
- Libri e riviste di narrativa Autore Philip Roth,
- Libri e riviste di narrativa Autore Philip K. Dick
Great Book Prices Store
96,8% di Feedback positivi•1,4 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (385.535)
- c***m (417)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1488)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (N° 364594098367)
- c***t (921)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.Catland by Hughes, Kathryn, Like New Used, Free shipping in the US (N° 356798982438)