BLACK ENTERPRISE GUIDE TO TECHNOLOGY FOR ENTREPRENEURS By Bernadette Williams
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Oggetto che si trova a: San Pedro, California, Stati Uniti
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Numero oggetto eBay:388387967742
Specifiche dell'oggetto
- Condizione
- LOC
- BC6
- Type
- Paperback
- Signed By
- BernadetteWilliams
- Publication Name
- Wiley
- Signed
- Yes
- ISBN-10
- 0471443581
- Personalized
- Yes
- Edition
- First Edition
- ISBN
- 9780471443582
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471443581
ISBN-13
9780471443582
eBay Product ID (ePID)
2033516
Product Key Features
Book Title
Black Enterprise Guide to Technology for Entrepreneurs : Strategies for African American Entrepreneurs
Number of Pages
270 Pages
Language
English
Publication Year
2002
Topic
Reference, General
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
12 Oz
Item Length
9.1 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2002-023477
Dewey Edition
21
Dewey Decimal
658/.05
Table Of Content
Introduction: Helping Ourselves. DIVISION IN THE MARKETPLACE. Defining the Technology Challenges for African American Entrepreneurs. INFORMATION TECHNOLOGY (IT) STRATEGIES TO GROW YOUR BUSINESS. Effectively Integrating Information Technology into Your Business. Access On-the-Go. Hiring and Promoting Technology Talent. Improving Your Company2s Internet Return on Investment. Building a Virtual Brand. Managing an E-Business. Networking Directory-Web Sites of Interest to African American Entrepreneurs. Appendix A: Online Communication Tools. Appendix B: Surf Tips and Search Basics. Appendix C: Getting the Right Data. Appendix D: Sidetracking Internet Scams. Glossary. Notes. Index.
Synopsis
"This is a much-needed guide for entrepreneurs to learn how to transform their businesses with technology. This book, quite literally, builds a bridge across the digital divide." -William E. Kennard, former Chairman, Federal Communications Commission Embrace new technology and empower your small business Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for effectively and productively integrating new technologies into your business. An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods. She reveals how other African American--owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations. You get the tools you need to: Hire and retain information technology personnel and choose technology vendors Target your market and project the right corporate image Incorporate e-commerce into your Web strategy Form powerful alliances and attract an array of customers Prepare for the future by positioning your business for growth Take the next step and incorporate all that the Web and new technology have to offer to small businesses with Black Enterprise Guide to Technology for Entrepreneurs. Special Bonus To keep you abreast of the latest business and money management information, Black Enterprise is pleased to offer: A free issue of Black Enterprise magazine A free Wealth Building Kit (See inside coupons for details.), "This is a much-needed guide for entrepreneurs to learn how to transform their businesses with technology. This book, quite literally, builds a bridge across the digital divide." -William E. Kennard, former Chairman, Federal Communications Commission Embrace new technology and empower your small business! Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for effectively and productively integrating new technologies into your business. An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods. She reveals how other African American-owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations. You get the tools you need to: Hire and retain information technology personnel and choose technology vendors Target your market and project the right corporate image Incorporate e-commerce into your Web strategy Form powerful alliances and attract an array of customers Prepare for the future by positioning your business for growth Take the next step and incorporate all that the Web and new technology have to offer to small businesses with Black Enterprise Guide to Technology for Entrepreneurs. Special Bonus To keep you abreast of the latest business and money management information, Black Enterprise is pleased to offer: A free issue of Black Enterprise magazine A free Wealth Building Kit (See inside coupons for details.), "This is a much-needed guide for entrepreneurs to learn how to transform their businesses with technology. This book, quite literally, builds a bridge across the digital divide." -William E. Kennard, former Chairman, Federal Communications Commission Embrace new technology and empower your small business! Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for effectively and productively integrating new technologies into your business. An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods. She reveals how other African American--owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations. You get the tools you need to: Hire and retain information technology personnel and choose technology vendors Target your market and project the right corporate image Incorporate e-commerce into your Web strategy Form powerful alliances and attract an array of customers Prepare for the future by positioning your business for growth Take the next step and incorporate all that the Web and new technology have to offer to small businesses with Black Enterprise Guide to Technology for Entrepreneurs. Special Bonus To keep you abreast of the latest business and money management information, Black Enterprise is pleased to offer: A free issue of Black Enterprise magazine A free Wealth Building Kit (See inside coupons for details.)
LC Classification Number
HC110.I55W55 2002
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